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Portfolio · Completed · Winter Haven, FL

The Jade Winter Haven.

A mid-century hotel on the Interstate corridor, converted into Class A apartments. Leased, stabilized, and refinanced. The building that proved the Jade playbook.

Project recordThe Jade Winter Haven: 330-key hotel converted to 238 apartments; stabilized and refinanced. Phase 1 is 90% leased; Phase 2 is in lease-up. Past performance is not indicative of future results.

Asset
330-key hotel → 238 apartments
Conversion
Hotel to Class A rental community
Leasing
Phase 1 90% leased · Phase 2 in lease-up
Outcome
Stabilized · refinanced
The converted campus. Photography: May 2024.
STILL Property Group
The Jade Winter Haven · asset, conversion, community, outcome

The building.

Winter Haven sits between Tampa and Orlando in Polk County, a logistics, healthcare, and education economy that grew for a decade while its housing stock stood still.

On 3rd Street SW, a 330-key hotel built for a tourism pattern that had moved on was priced on its weak hospitality cash flows. The site fundamentals (structure, acreage, utilities, location) carried through unchanged.

As acquired: the hotel pool deck before conversion.

The conversion.

330 hotel keys became 238 residences. Interiors, systems, and finishes were rebuilt; the structure, site, and infrastructure carried over. In-house sourcing and self-performed project management held scope and cost.

Apartment
Hotel room

A hotel room becomes an apartment bedroom. Drag to compare.

After conversion
Before conversion

The same pool, rebuilt with the amenity courtyard around it.

The community.

The outcome

Leased through competition, stabilized, and refinanced.

The community leased up alongside roughly 1,000 competing new units and reached stabilized operations. At refinancing, a lender underwrote the completed community on its actual rent roll, validating the conversion basis with third-party capital.

Past performance is not indicative of future results.